Categories

Enter your best digital work – whether that’s a website, app or campaign – in one of the ten categories listed below.

Categories

The categories for the Australian Web Awards 2021 are listed below. A single site can be entered in up to two (2) categories and each category requires a separate entry. National finalists will be chosen from entries judged in each category.

Every category is judged using a combination of ‘judging disciplines’ and a simplified ‘judging criteria’ scale (for more information, visit Judging).

To learn more about each category, click on the heading to expand it.

Shoestring Website

As a web professional, have you made a great digital project for under $10k? This category recognises great thinking and excellence in craft for websites, web-apps and microsites. Whether you’re part of an agency or a freelancer working on your own, impress us with how innovative and creative you have been when working within a smaller budget.

See the 2020 Shoestring Website Winner and Finalists for great examples of award-winning work.

Social Media Growth

This category acknowledges business success and innovation in social media marketing through growth in engagement as proven by clicks, shares, likes, comments and sales metrics. Criteria includes paid and boosted campaigns, as well as organic reach and creative assets.

Please note: any commercial information you provide will not be publicly disclosed without the entrant’s prior written agreement.

See the 2020 Social Media Growth Winner and Finalists for great examples of award-winning work.

eCommerce

This category is for websites whose primary purpose is to sell products or services online.

See the 2020 eCommerce Website Winner and Finalists for great examples of award-winning work.

Small Business

Small Business is open to any business that has a turnover of up to $2m. We want to celebrate the diversity and excellence of small businesses Australia-wide, so be prepared – this is going to be a competitive category! Remember: websites can be entered into a maximum of two (2) categories.

See the 2020 Small Business Website Winner and Finalists for great examples of award-winning work.

Medium Business

The Medium Business category is suited to businesses with a turnover of between $2-8m. This category is ideal for larger corporate websites focused on branding, information or services. If the principal focus of your site is selling online from a catalogue of products, it should be entered in the E-commerce category.

Some sites could fit either category. In which case, choose the one you prefer (or enter both!).

Please note, individual sites can be entered into two (2) award categories.

See the 2020 Medium to Large Website Winner and Finalists for great examples of award-winning work.

Enterprise Business

The Enterprise Business category is suited to businesses with a turnover of $8m+. Large corporate websites, websites for commercial enterprises or listed companies would ideally suit this category.

Please note, individual sites can be entered into two (2) award categories.

Government

This category is for websites of government, government agencies or wholly government-funded programs.

Given the Australian Government’s stated commitment to accessibility, government sites should aim to meet WCAG 2.0 Level AA standards.

See the 2020 Government Website Winner and Finalists for great examples of award-winning work.

Education

The Education Award is for educational institutions such as schools (private, public, primary and secondary), Registered Training Organisations and universities.

Typically, the sites would support the ongoing business of education and recruitment of prospective students, as well as supporting current students and staff.

See the 2020 Education Website Winner and Finalists for great examples of award-winning work.

Not for Profit

Candidate sites can be Not-For-Profit organisations, non-government organisations (NGOs) or industry associations.

See the 2020 Not For Profit Website Winner and Finalists for great examples of award-winning work.

SEO Effectiveness

Did your team meet or exceed the objectives of the clients goals and objectives with your SEO campaign? Explain with data to back up claims. Innovative thinking and results are the key here. Show us success within the last 18 months.

  • What were the campaign dates?
  • What were the client’s goals and objectives?
  • What is the clients product and industry?
  • What was the budget range? Select one: small ($500-$1000), mid range ($5,000) OR enterprise ($5,000+)
  • How did the company meet / exceed those goals and objectives?
  • Does the strategy discuss onsite issues and fixes?
  • Backlink analysis
  • Content optimisation and growth
  • Data – measuring and tracking (have they set up meaningful analytics goals? Plus extra mile analysis, using tracking to contextualise broad sweeping metrics? Eg scroll depth against bounce rate)
  • How creative was strategy implementation to meet goals?
  • Did your team innovative a strategic approach or insight to the campaign? Innovative management, thinking, implementation and results are the key here.
  • For the date range, what was the impact on conversions? More leads / transactions and revenue?
  • How the results met and/or exceeded expectations for business goals/objectives?