Categories

Enter your best digital work – whether that’s a website, app or campaign – in one of the categories listed below.

New categories for 2022 include: Mobile App, Digital Marketing Campaign, Health, Financial Services and Innovation!

Categories

The categories for the Australian Web Awards 2022 are listed below. A single site can be entered in up to two (2) categories and each category requires a separate entry. National finalists will be chosen from entries judged in each category.

Every category is judged using a combination of ‘judging disciplines’ and a simplified ‘judging criteria’ scale (for more information, visit Judging).

To learn more about each category, click on the heading to expand it.

Shoestring Website

As a web professional, have you made a great digital project for under $10k? This category recognises great thinking and excellence in craft for websites, web-apps and microsites. Whether you’re part of an agency or a freelancer working on your own, impress us with how innovative and creative you have been when working within a smaller budget.

See the 2020 Shoestring Website Winner and Finalists for great examples of award-winning work.

eCommerce

This category is for websites whose primary purpose is to sell products or services online.

See the 2020 eCommerce Website Winner and Finalists for great examples of award-winning work.

Small Business

Small Business is open to any business that has a turnover of up to $2m. We want to celebrate the diversity and excellence of small businesses Australia-wide, so be prepared – this is going to be a competitive category! Remember: websites can be entered into a maximum of two (2) categories.

See the 2020 Small Business Website Winner and Finalists for great examples of award-winning work.

Medium Business

The Medium Business category is suited to businesses with a turnover of between $2-8m. This category is ideal for larger corporate websites focused on branding, information or services. If the principal focus of your site is selling online from a catalogue of products, it should be entered in the E-commerce category.

Some sites could fit either category. In which case, choose the one you prefer (or enter both!).

Please note, individual sites can be entered into two (2) award categories.

See the 2020 Medium to Large Website Winner and Finalists for great examples of award-winning work.

Enterprise Business

The Enterprise Business category is suited to businesses with a turnover of $8m+. Large corporate websites, websites for commercial enterprises or listed companies would ideally suit this category.

Please note, individual sites can be entered into two (2) award categories.

Government

This category is for websites of government, government agencies or wholly government-funded programs.

Given the Australian Government’s stated commitment to accessibility, government sites should aim to meet WCAG 2.0 Level AA standards.

See the 2020 Government Website Winner and Finalists for great examples of award-winning work.

Education

The Education Award is for educational institutions such as schools (private, public, primary and secondary), Registered Training Organisations and universities.

Typically, the sites would support the ongoing business of education and recruitment of prospective students, as well as supporting current students and staff.

See the 2020 Education Website Winner and Finalists for great examples of award-winning work.

Health

The Health Award is for the health care sector that consists of businesses that provide medical services, manufacture medical equipment or drugs, or otherwise facilitate the provision of healthcare to patients.

Financial Services

This category is open to businesses that provide financial services to people and corporations. This segment is made up of a variety of financial firms including banks, investment organisations, lenders, finance companies, real estate brokers, and insurance companies.

Not for Profit

Candidate sites can be Not-For-Profit organisations, non-government organisations (NGOs) or industry associations.

See the 2020 Not For Profit Website Winner and Finalists for great examples of award-winning work.

Digital Marketing Campaign

The Award for the Best Digital Marketing Campaign is to showcase the amazing work being done to communicate new products or services, refresh existing offerings or launch events. Being able to demonstrate improvements in SEO effectiveness, growth in Social Media and/or paid performance will help support the entries.

Mobile App

This category covers a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. These applications must be available from the one of the app stores (e.g. Google or Apple). Both Native and hybrid apps are included in this category.

Innovation

This is a broad category designed to acknowledge innovation/experimentation in any aspect of web technology.  It could be on any platform; e.g. web, mobile, application, internet of things, AR, VR. Because we are looking at the boundaries of what is possible, WCAG 2.0 conformance is not a prerequisite, although minimum conformance should be part of outstanding practice where it can be applied.