2023 Winners
& Finalists

McFarlane Prize

Site of the year

Winner

UNICEF Australia
UNICEF Australia
By Luminary

Small to Medium Business

Businesses with a team of 1 to 19 staff

Winner

Cannabis Botanical Distillery
Cannabis Botanical Distillery
By Juicebox

Finalists

Australian Brandenburg Orchestra
Australian Brandenburg Orchestra
By Studio Bravo
BlackVue
BlackVue
By Humaan
Flagrant Artist Management (FAM)
Flagrant Artist Management (FAM)
By Straight Out Digital
Floridia Cheese
Floridia Cheese
By About Today
Harwyn
Harwyn
By Rock Agency
The Maria Island Walk
The Maria Island Walk
By Hopscotch Digital
Thrive Digital
Thrive Digital
By Thrive Digital

Large Business

Businesses with between 20 and 199 staff

Winner

Rollie Nation
Rollie Nation
By Process Creative

Finalists

Fuso
Fuso
By Luminary
Haileybury Pangea
Haileybury Pangea
By Digistorm
Juicebox
Juicebox
By Juicebox
Koko Black
Koko Black
By Convert Digital
Mister Zimi
Mister Zimi
By The Working Party

Enterprise Business

Suited to businesses with over 200 staff

Winner

PayTo
PayTo
By Humaan

Finalists

Hostplus
Hostplus
By Inlight
Liberty Financial
Liberty Financial
By Honest Fox
Moodle
Moodle
By Dux Digital
Pioneer Credit
Pioneer Credit
By The Brand Agency
QT Academy
QT Academy
By Redback Solutions

Not for Profit

Not-For-Profit organisations, non-government organisations (NGOs) or industry associations

Winner

Rooftop Movies
Rooftop Movies
By Strange Animals

Finalists

Australian Men’s Shed Association
Australian Men’s Shed Association
By Redback Solutions
OA Games 2022
OA Games 2022
By Strong Digital
Sacred Heart Mission
Sacred Heart Mission
By Straight Out Digital
UNICEF Australia
UNICEF Australia
By Luminary
University of Sydney Union (USU)
University of Sydney Union (USU)
By Matter Design & Digital
VegKit
VegKit
By Portable

Government

Websites for government, government agencies or wholly government-funded programs.

Winner

Rottnest Island
Rottnest Island
By equ

Finalists

Australia State of the Environment 2021
Australia State of the Environment 2021
By DCCEEW
Fresh Snap
Fresh Snap
By Juicebox
Ningaloo Eclipse
Ningaloo Eclipse
By Lateral Aspect
Questacon
Questacon
By Questacon

Community & Culture

Businesses which are part of a community and culture business, startup or department

Winner

UNICEF Australia
UNICEF Australia
By Luminary

Finalists

Australian Men’s Shed Association
Australian Men’s Shed Association
By Redback Solutions
RSPCA Approved
RSPCA Approved
By Pixel Palace
Sacred Heart Mission
Sacred Heart Mission
By Straight Out Digital
The Wheeler Centre
The Wheeler Centre
By Portable
University of Sydney Union (USU)
University of Sydney Union (USU)
By Matter Design & Digital

Construction & Manufacturing

Construction or manufacturing businesses

Winner

Harwyn
Harwyn
By Rock Agency

Finalists

Macmahon
Macmahon
By Juicebox
PIQUE
PIQUE
By Humaan
Sussex Taps
Sussex Taps
By Humaan
Tomago Aluminium
Tomago Aluminium
By Redback Solutions

Education

Websites for educational institutions

Winner

Haileybury Pangea
Haileybury Pangea
By Digistorm

Finalists

Australia State of the Environment 2021
Australia State of the Environment 2021
By DCCEEW
Eden Academy
Eden Academy
By Hopscotch Digital
Fresh Snap
Fresh Snap
By Juicebox
Moodle
Moodle
By Dux Digital
QT Academy
QT Academy
By Redback Solutions

Entertainment & Events

Businesses which are part of the entertainment industry or run ticketed events

Winner

Flagrant Artist Management (FAM)
Flagrant Artist Management (FAM)
By Straight Out Digital

Finalists

Australian Brandenburg Orchestra
Australian Brandenburg Orchestra
By Studio Bravo
NO/BS Conference
NO/BS Conference
By Soul+Wolf
OA Games 2022
OA Games 2022
By Strong Digital
Rooftop Movies
Rooftop Movies
By Strange Animals

Health & Wellness

Businesses which are part of the health and wellness industry

Winner

VegKit
VegKit
By Portable

Finalists

AEPCC
AEPCC
By Heartburst
Cancer Council WA
Cancer Council WA
By Humaan
Children's Hospital Foundation
Children’s Hospital Foundation
By Humaan
Enable WA
Enable WA
By Yellow Digital
Zero2Hero
Zero2Hero
By Juicebox

Hospitality

Businesses that are part of the hospitality industry

Winner

Floridia Cheese
Floridia Cheese
By About Today

Finalists

Double 'D' Products
Double ‘D’ Products
By Social Tap
LupoLab Restaurant
LupoLab Restaurant
By Optimise Online
Roberto's on Bennett
Roberto’s on Bennett
By Square18

Professional Services

Businesses that offers professional services

Winner

PayTo
PayTo
By Humaan

Finalists

Dux Digital
Dux Digital
By Dux Digital
Henley Reid
Henley Reid
By Jala Design
Juicebox
Juicebox
By Juicebox
Liberty Financial
Liberty Financial
By Honest Fox
Pioneer Credit
Pioneer Credit
By The Brand Agency
Rhythm Agency
Rhythm Agency
By Woolly Mammoth

Retail & eCommerce

Retail or eCommerce businesses

Winner

Koko Black
Koko Black
By Convert Digital

Finalists

BlackVue
BlackVue
By Humaan
Cannabis Botanical Distillery
Cannabis Botanical Distillery
By Juicebox
Forcite Helmets
Forcite Helmets
By Matter Design & Digital
Lifely
Lifely
By Efficient Living Group Pty Ltd
Rollie Nation
Rollie Nation
By Process Creative

Technology (IT / Software)

Businesses who are part of the technology (IT / Software) industry

Winner

Thrive Digital
Thrive Digital
By Thrive Digital

Finalists

BTC Markets
BTC Markets
By Alyoop
Hover UAV
Hover UAV
By iSonic Digital
Tango Information Technology
Tango Information Technology
By Optimise Online
Woolly Mammoth
Woolly Mammoth
By Woolly Mammoth

Travel & Tourism

Travel and tourism businesses

Winner

Ningaloo Eclipse
Ningaloo Eclipse
By Lateral Aspect

Finalists

Best In Travel
Best In Travel
By Rock Agency
Rottnest Island
Rottnest Island
By equ
The Maria Island Walk
The Maria Island Walk
By Hopscotch Digital

Drupal

Winner

Questacon
Questacon
By Questacon

Finalists

Australian Air Force Cadets
Australian Air Force Cadets
By Morpht
Engineers Australia
Engineers Australia
By Icon Agency
Fair Work Commission
Fair Work Commission
By Hide and Seek Digital
Fidante
Fidante
By Digital Garden
Transport Asset Holding Entity NSW
Transport Asset Holding Entity NSW
By G Squared Digital Marketing

WordPress

Winner

Thrive Digital
Thrive Digital
By Thrive Digital

Finalists

Eden Academy
Eden Academy
By Hopscotch Digital
Floridia Cheese
Floridia Cheese
By About Today
The Maria Island Walk
The Maria Island Walk
By Hopscotch Digital

Shopify

Winner

Rollie Nation
Rollie Nation
By Process Creative

Finalists

Cannabis Botanical Distillery
Cannabis Botanical Distillery
By Juicebox
Incu
Incu
By DotDev
Lifely
Lifely
By Efficient Living Group Pty Ltd
Mister Zimi
Mister Zimi
By The Working Party
Studio xOx
Studio xOx
By Woolly Mammoth

Headless

Winner

Providoor
Providoor
By Convert Digital

Finalists

Forcite Helmets
Forcite Helmets
By Matter Design & Digital
SILK Laser
SILK Laser
By Click Click Media
Studio xOx
Studio xOx
By Woolly Mammoth
UNICEF Australia
UNICEF Australia
By Luminary
University of Sydney Union (USU)
University of Sydney Union (USU)
By Matter Design & Digital

Mobile App

A computer program or software application designed to run on a mobile device

Winner

Crunchr
Crunchr
By Creatio

Finalists

Talk n Walk
Talk n Walk
By Humaan

Web App

Winner

Trails WA
Trails WA
By Humaan

Finalists

Barcats
Barcats
By Creatio
James Smith Academy
James Smith Academy
By Raw Studio
Repsafe
Repsafe
By DDSN Interactive

Innovation

Unique websites judged on innovation over web standards

Winner

Justice Beyond Borders - Clooney Foundation for Justice
Justice Beyond Borders – Clooney Foundation for Justice
By Redback Solutions

Finalists

Barcats
Barcats
By Creatio
Komo's Customer Engagement Platform
Komo’s Customer Engagement Platform
By Komo
Repsafe
Repsafe
By DDSN Interactive

SEO Effectiveness

Awarding SEO success based on campaign success

Winner

Australian Retirement Trust
Australian Retirement Trust
By Australian Retirement Trust

Accessibility Award

Discipline award for best overall accessibility

Winner

Dux Digital
Dux Digital
By Dux Digital

Content Award

Discipline award for best overall content

Winner

Australia State of the Environment 2021
Australia State of the Environment 2021
By DCCEEW

Design Award

Discipline award for best overall design

Winner

Rooftop Movies
Rooftop Movies
By Strange Animals

Development Award

Discipline award for best overall development

Winner

Australian Brandenburg Orchestra
Australian Brandenburg Orchestra
By Studio Bravo

User Experience Award

Discipline award for best overall User Experience

Winner

Hostplus
Hostplus
By Inlight