King Living Responsive Website
Since 1977, King Living has been at the forefront of Australian furniture design, manufacturing & retailing. King combines innovative design, materials & technology to craft products that help bring better, smarter living into our homes. Every piece of King furniture is made to order. With 17 designer showrooms in AUS, NZ & SG, King is synonymous for its unerring delivery of award-winning style & quality across the Asia-Pacific region. King partnered with Rysen and The Playhouse Group to bring award-winning style, quality & most importantly an enhanced customer experience to its new responsive eCommerce website. The new responsive eCommerce website needed to help differentiate King from its competitors & establish it as an online retail leader. 3 key objectives of the project were%3A 1. Enhance CX 2. Provide a responsive solution across all devices & browsers 3. Increase customer engagement with the website The project needed to%3A – Allow the user to easily process the information & selling points of both the brand & the individual product features – Display all possible product packages & configurations %2810,000%2B%29 – Provide clear navigation & search across the entire website – Improve on the previous design & functionality to communicate that King Living is in a %E2%80%98category of one’, prestigious, elegant & desirable UX%3A The project undertook a detailed research & analysis phase that included macro-mapping of the overall furniture purchase customer journey through to the micro-mapping of the specific digital user journey. The customer data highlighted the importance to support the path to purchase for King products %28whether online or instore%29 with relevant & detailed content. Prototype user testing of wireframes was performed to determine if users were able to achieve high-priority tasks. User testing revealed key insights which were implemented to further improve the overall UX. Key features%3A – Smart %28auto-hiding%29 header – Simple and intuitive navigation – Mobile first design with 4x break-points – Advanced auto-predict site-wide search – Industry-first 3D exploded view animation – Purpose-created 3D modular videos – Interactive 360-degree products – Build your own King %28sofa customisation%29 – Personalised wishlist – Google maps integrated store locator – Simple two-step checkout – Automatic guest checkout – Order summary with product image Key Technologies%3A Magento 2.1.x Enterprise, AWS, Braintree, GA, VWO, Invision
